Good web design has visual weight, is optimized for various devices, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to “naturally attract” a visitor’s attention.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Dieter Rams
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the back button is clicked and the search process is continued.
A good website should be easy to navigate
Not all websites are made equal. Some websites are simple, logical, and easy to use. Others are a messy hodgepodge of pages and links.
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Without website navigation, your visitors can’t figure out how to find your blog, your email signup page, your product listings, pricing, contact information, or help docs.
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Quick and easy access to the content they’re after is more important for your website users than a… visually-stunning design.
Creating visual rhythms in your layouts
In design, rhythm is created by simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. As people, we are driven everyday by predictable, timed events.
![Fashionable Summer Accessories to Dress Up Your Travel Look 4 e43](https://export.themeruby.com/foxiz/default/wp-content/uploads/sites/2/2022/03/e43-1024x683.jpg)
One of the best ways to use repetition and rhythm in web design is in the site’s navigation menu. A consistent, easy-to-follow pattern—in color, layout, etc. Gives users an intuitive roadmap to everything you want to share on your site.
- Direct the Eye With Leading Lines
- Balance Out Your Elements
- Use Elements That Complement Each Other
- Be clear about your “focal points” and where you place them
Diving into UX and UI design
UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference?
Styles come and go. Good design is a language, not a style.
Massimo Vignelli
UX design refers to the term “user experience design”, while UI stands for “user interface design”. Both elements are crucial to a product and work closely together. But despite their relationship, the roles themselves are quite different.
Breaking down the barriers
Design is not the end-all solution to all of the worlds problems — but with the right thinking and application, it can definitely be a good beginning to start tackling them.