Senior Account Manager: SADC At Multichoice Group | South Africa
The MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13.5 million households. Eminent brands within the group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto. Key areas of operations are:
- Storytelling ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers
- Pay Television: direct-to-home satellite and digital terrestrial television services;
- SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and
- Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.
The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group (MCG) has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage.
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The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:
- Expand Pay TV,
- SVOD subscriber base and advertising sales
- Focus on investment and technology
- Maintain a local approach
- Provide quality service
- Attract innovative and motivated employees
Position Name: Senior Account Manager: SADC
Position ID
Reports to: Regional Sales Manager: SADC
Direct Reports: No
External: Advertisers; Agencies
Location South Africa
Purpose of the Position:
The Account Manager: SADC has the primary role of achieving DMS sales in SADC and is responsible for achieving DMS Africa group and individual targets through the generation of client sales and commercial performance.
Sales Generation
- Drive the sales of DStv media and advertising products to media agencies and independent clients
- Have a robust understanding of the market landscape, competitors and Media Sales industry trends
- Strategically segment client base into key and portfolio accounts in order to retain and grow clients
- Use client insights to identify and evaluate strategic and innovative revenue generating sales initiatives and pathways to support the execution of the DMS sales strategy
- Understand client patterns and market behaviour to define data-driven forecasting strategies to increase profitability through improved targeted sales strategies
- Attend industry events and conferences to generate new business leads
- Scan market landscape to identify potential new business opportunities
- Expand and maintain network of clients across region
- Be available for monthly travel to key territories in Southern Africa.
Media Skills
- Understand media metrics and measurement tools
Cross-functional leadership & Stakeholder Management
- Manage client engagement through the use of a Customer Relationship Management (CRM) system
- Synergistic cross-functional working relationships with channel, sport, sponsorship and spot sales, media strategy, marketing, planning, and digital activities to enhance key priorities and market penetration
- Ensure alignment across functions and create optimal ways of working to enable an integrated client experience
- Collaborate cross-functionally to design customised and bespoke sales proposals
Qualifications Essential
- Post-graduate degree in Business, Sales, or Marketing
Experience
- A minimum of 5 years in Sales
- A minimum of 3 years in the Television Advertising industry
- Proven record of sales generation Knowledge of current and future content trends in multiple markets and platforms
- Understanding of the Africa Television industry and proven successes in the continent
Technical Competencies
- Numeracy skills
- Financial Management
- Sales management
- Presentation Skills
Behavioral Competencies
- Strategic Thinking
- Networking
- Negotiation Skills
- Future Orientated
Apply Here Official Senior Account Manager: SADC At Multichoice Group | South Africa Webpage